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She’s a hard road finding the perfect adviser


How to find and keep the right people

Do you know the reason 54% of advisers leave the finance and insurance industry before their first 12 months??

Here is what they told me

Lack of

  • Direction 
  • Feedback 
  • Encouragement 
  • Appreciation 
  • Acceptance 
  • Approval 
  • Accountability

In other words – ineffective Sales Management.

I was fortunate enough to have all these qualities in my sales manager when I began my 20 year career as a financial adviser.
Mark was always approachable and a good listener, he held me accountable and challenged me to greater heights and acknowledged and celebrated my successes.

In coaching we call that “good attention”. In corporate speak it’s “engagement”.

How does your sales management rate when it comes to engaging your team?

Jennifer Elliott of Integrity and Values.com describes the 6 ingredients for workplace success as FUN

They are

  • Degree of challenge
  • Elbow room
  • Opportunity for learning
  • Mutual support and respect
  • Meaningfulness of work
  • Availability of a desirable future

When these are satisfied sales people work more effectively and profitability soars.

How much FUN is your team having?

The key to my success as a financial adviser was having someone to show me how to find my FOCUS.

A  2 step approach to find  WHAT  to  FOCUS on and WHEN  to  FOCUS which led me to the  HOW.

Stephen Covey calls it focusing on the IMPORTANT and not urgent.

Now as a sales performance coach I can help your advisers find their FOCUS.

When you are in one- on- one or team coaching, this positive feedback I have received shows the results of giving “good attention”.

“I know the importance now of prioritising the Important activities.”

“This is a fantastic way to reinforce the things I have been shown and taught.”

“I have learnt that structuring and prioritising are vital.”

“Implementing the planning and structure to my week has seen immediate results.”

“These meetings make you accountable.”

“Tracking my activity has brought me purpose.”

“So good to share experiences and recognise you are not alone.”

“It has helped me focus and minimise distractions.”


Taken from feedback after a one month trial of team coaching advisers

“I reached 90-100% of my goals with sales coaching...I’m back on track for my longer term goals.”


Tony Gill, Financial Adviser

So where to begin with your sales team?

To find out how to find and keep the right people you can email me your details

Feedback for my coach

"Things I want to acknowledge my coach for:

- Kerry’s belief in me, consistency, chirpiness, patience, punctuality, sound advice and strategies, making me accountable, giving me tasks that pushed my boundaries

- Empowering me to come up with my own solutions of how to make successful changes

- Supporting and giving me the confidence and strategies to change old habits and taking control without the guilt when saying ‘no’ to friends, family and clients.

- Kerry’s articulate thinking and sensible reasoning and in my moment of need giving me sound advice on how to handle a situation when things seemed out of control. 

- Helping me understand the different personalities of my team and approach.

Pieces of specific feedback for my coach:

- Staff are really pleased with the relaxed, calmer working environment and say work is a nice place to be

- I am now confident in asking for referrals

- I have learnt to Clear the Space

- Systems, structure and committed team in place to run the business while I write the business and increase the turnover.

- Spending time with my mother and family is very valuable."

- Peggy Phillips
Financial Adviser and Business Director